AAEC 5310

Advanced Market Analysis

The purpose of this course is to develop advanced marketing decisionmaking and analytical skills for use in the agribusiness and food distribution industry.  Classes will focus on the various types of decision making processes needed by a marketing manager, from deciding which target to which channel.  This firm oriented marketing approach will be complemented with coverage of marketing from the public policy perspective.

Objectives:

·         Able to make informed analysis and decisions as both a public and private market analyst

·         Understand the marketing system and ongoing changes

·         Effectively communicate analysis